BMW

BMW, the Bavarian Motor Works company is also the parent company to the MINI and Rolls Royce Motor Cars. They are taunted as being the Ultimate Driving Machine. Their focus was not always on cars but on aircraft engines and later motorcycles. They have faced many challenges and rewards over its 90 plus year history. The company has bought and sold the Rover Group and acquired the exclusive rights to build the MINI.

In my opinion BMW is most well known for its cars and the luxury they provide to their consumers. As a teenager I would see other people driving a BMW and knew instantly that I wanted one and I did and have not looked back since. It offers the smoothest and tightest ride of any car I have ever owned. The reputation that they portray is one that they deliver.

BMW not only lures you in with their reputation and overall look, but with their branding technique of free maintenance for 6 years. To me that is the selling point of the car also you must keep in mind repairs to this vehicle can be expensive. On the flip side, once the 6 years is over that is usually when the repairs begin and costs come rolling in. So where this is a great selling point it is also a downfall due to the costs related to repairs.

They have taken measures to reduce the pollution from the vehicles while also making them more fuel efficient. However, they have faced criticism regarding using hydrogen fuel in their vehicles, which critics claim produce more pollution.

Although BMW is a great car and luxury in and of itself the price tag that accompanies it is also its downfall. But not only are their cars at the higher price end so are their motorcycles and bicycles. At every turn and no matter the brand an expensive price tag that comes with this car. Consumers like me, continue to flock to the showroom floor entranced by the sleek design, speed and ease of drive.